How to Gain a 1000% Return on Your Fitness Investment

I probably never told you this but I’m a “buyer”… and if you’re like me, that could be bad news for you, too.

I’ll remind you why in a second…

I love to buy!

Books… supplements… organic food… coaching… seminars…

Even if something seems “expensive” on the surface, I don’t care.

In the last 6 months, I’ve picked up numerous books on fitness, nutrition, business development, marriage and more.  I’ve tried a couple of different whey protein powders, vitamins, minerals, and probiotics to experience their benefits.  We eat organic from farmers markets as well as our local grocery stores.

A couple of months back, I decided I wanted to enter my first men’s physique contest – yes this is where I’ll be walking across a stage and then flexing to a panel of judges.  To get to this unique level of preparation requires special skills and knowledge, so I’ve gone out and hired an IFBB Pro coach to take me and my body to the next level.  Starting in mid-October, the training will begin and my goal is to be walking on stage at my first competition in March 2012.

For 2 days in November, I will be in Los Angeles at Blog World. While there, I’m looking forward to meeting face-to-face with many of the amazing folks I’ve met online over the years. I’m looking forward to learning and bringing back lots of great insights for you so that you can stay motivated and find time to get fit and stay fit.

Why am I like this?

Because I look at everything I buy as an INVESTMENT.

An investment into my mind… my body… my life and my family’s lives.

If I can learn…. even one golden nugget, a new exercise, a different mindset, a unique set/rep protocol…. a better food choice… a faster method… a safer method…

…. it’s ALL an investment to me.  I always figure out how to get 10x more value for something when I invest in it.

Wouldn’t you agree that you value everything you INVEST much more than what you get for FREE?

Don’t get me wrong… free stuff ROCKS. I love free stuff, but if everything that improved my life was free… I don’t know if I would have the life or body that I have today.

How do I figure?

Probably because when you invest in something – it’s like putting “skin in the game.” It “hurts” if you don’t take action.

For example, if you spend $97 on our Thrive90 Fitness Program and don’t use it – that “hurts.”  It’s easy to put a free program aside and forget about it, but when you put some “skin in the game” you’re more motivated to TAKE ACTION.

Wouldn’t you agree?

The people who have invested in themselves are ALWAYS the people who get the BEST results. The people who are “freebie seekers” …. well… they are still … umm… struggling…

How did this phenomenon occur?


They put some skin in the game!

If you don’t invest in yourself right now… when will you?



Go ahead and make that step today to grow in your life!

Speak Your Mind


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